On November 13, 2023, the National Intellectual Property Administration issued the "Public Announcement of the Evaluation Results of National Intellectual Property Advantages and Demonstration Enterprises in 2023". After enterprise evaluation, recommendation and reporting, review and confirmation, Shanghai Shift Electrics Co., Ltd. was evaluated as a national intellectual property advantage enterprise in 2023.

国家知识产权优秀企业

National intellectual property strong enterprises are a group of demonstration enterprises and advantage enterprises for the construction of a strong intellectual property country with high quantity and quality of intellectual property rights, strong intellectual property application and protection measures, strong intellectual property market competitiveness, industry influence and benchmarking, which are cultivated by the National Intellectual Property Administration. It is the highest honor and evaluation given by the state to the intellectual property management of enterprises. It is also an important deployment to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, implement the "Outline for the Construction of a Strong Intellectual Property Country (2021-2035)" and the "14th Five-Year Plan for the Protection and Utilization of National Intellectual Property". Other companies that have won this honor include Huawei Digital Energy Technology Co., Ltd., Hudong-Zhonghua Shipbuilding (Group) Co., Ltd., China Nuclear Power Research and Design Institute, etc.

This is another national honor for Shift since it won the title of "Shanghai Patent Work Demonstration Enterprise" in June 2021. Relying on a sound intellectual property management mechanism, this selection demonstrates our outstanding comprehensive capabilities in intellectual property creation, application, management and protection, and is a further affirmation of our R&D innovation strength and core competitiveness.

上海市专利工作示范单位证书

As a leading technology company in the domestic electrics toothbrush industry and one of the drafting units of the national standard, Shift has always adhered to the R&D concept of "continuous innovation, delivering healthy smiles" for more than 20 years, providing high-quality oral care products for domestic and foreign consumers and many Fortune 500 companies. Shift has a global industry-leading GMP-certified intelligent manufacturing factory, R&D center and international dual-certified laboratory; currently has nearly 1,000 employees, of which 30% are technical and R&D personnel; among the 312 domestic and foreign patents we applied for, invention patents account for as high as 50.3%, maintaining an increasing trend every year.

In the face of the honor, Mr. Goja Xu, Chairman of Shift, said that Shift has always focused on R&D innovation and intellectual property investment. In the future, we will continue to invest, accelerate the market application of independent innovation results, steadily improve the quality and efficiency of intellectual property creation, and give full play to the leading role of advantageous enterprises in the industry. Serve society with technological innovation and provide consumers with better oral care products and usage experience!