About Shift

Shift is a world leading oral care product manufacturer, leveraging 20 years of industry experience in research & development, production, and sales. We have established collaboration with over 20 Fortune Global 500 enterprises in the past two decades, creating the worlds largest intelligent manufacturing base and R&D center for oral care products. We also participated in the drafting and formulation of national standards of electric toothbrush in China, gaining a series of national awards.

Currently, we have over 1000 employees, 20% of them are experienced technical staff. Our modern GMP plant covers an area of 30000sqm certified by 5 international quality and environmental management systems, including ISO13485, ISO9001 ISO14001, BRC, MDSAP. Our facilities also include professional mold fabrication workshop, advanced automated production line, and SGS/UL internationally accreditated laboratory.

We provide customers with a comprehensive solution including integrated design, development, production, and sales, offering ODM service to world renowned brands. We hold  nearly 300 patents, and the proportion of Invention patent is more than 50%.

Our business includes but not limited to the development and sales of oral care products, medical equipment, hygiene materials and disinfection equipment.

Shift Milestones

  • 2024
    Shift Thailand Factory Comes into Operation
  • 2023
    Launch the Upgrade of Digital Smart Factory
    Launch the Upgrade of Digital Smart Factory
    National Advanced High-Tech Company Award
  • 2022
    Shanghai Harmonious Labor Relations Award
    Shanghai Enterprise Technology Center
  • 2021
    Shanghai Patent Demonstration Unit
    Certified by MDSAP
    Gold Award by Philips Supplier Sustainable Development and Capability Program
  • 2020
    National Advanced High-Tech Company Award
  • 2019
    Start Collaboration with PHILIPS
    Participate in the drafting of Chinese National Standard of Electric Toothbrush
    Accredited by UL Witness Test Data Program
  • 2018
    Start Collaboration with P&G
    Accredited by SGS Qualified Test Location
  • 2017
    Shanghai S&T Little Giant Company
    National Advanced High-Tech Company Award
  • 2016
    Start Collaboration with Sunstar
    The honor of Shanghai S&T Little Giant Company
  • 2015
    Shanghai Patent Experimental Unit
    Certified by ISO14001
  • 2014
    National Advanced High-Tech Company Award
  • 2013
    The honer of Shanghai enterprise Technology Center
  • 2012
    Shanghai Jinshan Patent Experimental Unit
  • 2011
    National Advanced High-Tech Company Award
  • 2010
    Certified by ISO13485
    Certified by ISO9001
    Certified by BRC
  • 2009
    Shift Jinshan factory Came into Operation
  • 2007
    Shift Jinshan factory Came into Operation
  • 2006
    Shanghai Shift Electrics Co., Ltd. was registered
  • 2005
    Start Collaboration with Ranir
  • 2002
    Start Collaboration with Sp Berner
  • 2001
    Shift was established
    Shift's 1st electric toothbrush was launched